Milwaukee Celebrates “Frozen Custard Culture” and its Long History Posted on May 20, 2023September 27, 2023 by Madelyn Heimsch Frozen custard is a staple during Wisconsin summers, but many would be surprised to learn that it isn’t native to the state. Leon’s and Gilles’ are some of the oldest local custard stores; their employees, customers and experts can speak to Wisconsin’s passionate frozen custard culture. Madelyn Heimsch has the story. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to print (Opens in new window)