Milwaukee Celebrates “Frozen Custard Culture” and its Long History Posted on May 20, 2023September 27, 2023 by Madelyn Heimsch Frozen custard is a staple during Wisconsin summers, but many would be surprised to learn that it isn’t native to the state. Leon’s and Gilles’ are some of the oldest local custard stores; their employees, customers and experts can speak to Wisconsin’s passionate frozen custard culture. Madelyn Heimsch has the story. Share this: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook Share on LinkedIn (Opens in new window) LinkedIn Share on Reddit (Opens in new window) Reddit Print (Opens in new window) Print