Holiday Parade Builds Tradition and Boosts Business Posted on December 13, 2013August 10, 2021 by Brainerd Lopez Thousands of people braved the cold to attend the 87th Annual Holiday Parade on Saturday. The parade is a long-held tradition for many in Milwaukee. Brainerd Lopez reports. Photo: Brainerd Lopez Audio: Brainerd Lopez Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to print (Opens in new window)